The Creative Process

/ Wednesday, July 8 /

“The creative process is not just iterative; it’s also recursive. It plays out 'in the large' and 'in the small'—in defining the broadest goals and concepts and refining the smallest details. It branches like a tree, and each choice has ramifications, which may not be known in advance. Recursion also suggests a procedure that 'calls' or includes itself. Many engineers define the design process as a recursive function:
discover > define > design > develop > deploy

The creative process involves many conversations—about goals and actions to achieve them—conversations with co-creators and colleagues, conversations with oneself. The participants and their language, experience, and values affect the conversations.”

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(Created in collaboration by Jack Chung, Shelley Evenson, and Paul Pangaro)

Copyright © Gaurav Monga